Exhibit A
Real Estate Investors work in Cambridge
Cambridge is a small, dense property market. The investors working it are mostly owner operators and small partnerships rather than national franchises, and much of the deal flow moves through local knowledge of streets, terraces and the two universities' rental calendar. Search demand for property investment in the city is steady rather than huge, and it clusters around a handful of intents: buying to let near the science and biomedical parks, sourcing refurbishment projects in the terraces off Mill Road, and selling tenanted or vacant stock to other investors. Paid search in this niche is modest, which means organic and AI search results carry a large share of the attention. The demand is there, spread across a compact set of queries, and it rewards pages that name the streets and the situations people actually search.
