Exhibit A
Real Estate Investors work in Columbus
Columbus is a spread out market with a lot of separate places inside it, and people search by the place they live in. Searches come from Franklinton and the Hilltop, from Whitehall and Reynoldsburg, from Grove City and Dublin, and each one names a different part of the city. The people searching are homeowners who want a cash offer, landlords who want out of a property, and heirs who have a house to sell. The searches are local and they are specific, and the pages that answer them name the neighbourhood and the kind of house. That is the demand available in Columbus, and it is spread across many small searches rather than one big one.
