Exhibit A
Real Estate Investors work in Elizabeth
Elizabeth is a dense city of renters and older multifamily housing, and the investor searches that come out of it lean toward buying, selling and holding property in specific neighbourhoods rather than broad statewide terms. The demand is local: people search for a cash buyer near a street they know, or for someone who buys a house with tenants already in it. Paid search on these terms is contested by regional buyers and by national lead sellers bidding on the same phrases, so the organic results are where a local operator can hold ground. Franchise outfits and owner operators both compete for the same searches, and the owner operators who publish about Elizabeth itself tend to be the ones who show up when somebody searches by neighbourhood.
