Exhibit A
Real Estate Investors work in Hartford
Hartford is a small market with a steady flow of seller searches. The city's housing stock is old, much of it three family and four family buildings from the early twentieth century, and that shapes what people type: roof, furnace, inherited house, tenant trouble, cash offer. Search demand for the trade here is modest in volume but close to the money, because a seller searching for a cash buyer in Hartford is usually ready to talk. The paid search on these terms is contested by regional buyers and by national lead sellers who resell the same clicks, so the organic results are where a local operator can hold ground. Franchises and teams appear on the broad terms. Owner operators tend to own the neighbourhood level searches, which is where the intent sits.
