Exhibit A
Real Estate Investors work in Lowell
Lowell is a small, dense city, and the search demand for real estate investors here reflects that. The people searching are mostly homeowners in the city's older triple deckers and mill era housing, plus a steady flow of out of state buyers looking at Lowell because it sits on the commuter rail and the rental numbers work. The searches are local and specific: sellers type in the neighbourhood or the street, not the county. Paid search in this trade in a city the size of Lowell is a modest spend, and the firms bidding on it tend to be small owner operators and a handful of regional buyers rather than national franchises. That leaves the organic results open to whoever publishes consistently about Lowell itself.
