Exhibit A
Real Estate Investors work in Murrieta
Murrieta is a city of owner operators in this trade. The investors working here are mostly small outfits and individual buyers who run a handful of deals a year, not national franchises with a marketing department. That shapes the demand. Searches come from homeowners in specific subdivisions looking for a cash buyer, and from other investors looking for off market inventory. The paid search around terms like sell my house fast and we buy houses carries real cost per click, which tells you the commercial intent is there. The volume is steady rather than huge, and it clusters around the phrases people actually type when they are weighing a sale. That is the demand available in Murrieta, and it is enough to build a publishing plan around.
