Exhibit A
Real Estate Investors work in New York
New York carries a deep market of real estate investors, from small owner operators working one borough to firms covering the whole city, and the searches follow the housing stock. People search by borough and by neighbourhood, by property type, and by the kind of deal they want to do, so the demand splits across many specific phrases rather than one broad term. Paid search in this market is expensive because the value of a single deal is high, which is why the organic results and the AI answers matter for the firms that publish consistently. Owner operators and local firms take most of the long tail, while the larger companies compete on the head terms.
