Exhibit A
Real Estate Investors work in Newark
Newark is a city of wards and neighbourhoods, and the searches for property follow them. People looking to sell a house fast, find a rental, or buy a two or three family building in the Ironbound or the West Ward search by place name, not by the word Newark alone. The firms competing for that attention range from small owner operators working a few blocks to regional investors and franchise style outfits with a wider footprint. Paid search in this market is contested, with sponsored listings sitting above the organic results for the highest intent terms. The demand is there in volume because the city has a large rental stock, a steady flow of distressed and inherited property, and buyers who search in both English and Portuguese. That is the demand available to a site that publishes for it.
