Exhibit A
Real Estate Investors work in Paterson
Paterson is a dense city of roughly 150,000 people, and its housing stock is old, largely rental, and heavily concentrated in a few square miles. That means the searches for real estate investors here come from a compact area with a lot of turnover: owners of two and three family houses on the east side, out of town buyers looking at foreclosure and probate listings, and landlords comparing cash offers. The paid search around terms like sell my house fast Paterson and cash home buyer Paterson is contested by regional investment firms and national lead sellers bidding on the same phrases, while many local owner operators run on referrals and a phone number. The demand is there in volume because the property turnover is there. The firms that show up in the map pack and in AI answers are the ones with pages that name Paterson streets, neighborhoods and property types.
