Exhibit A
Real Estate Investors work in Portland
Portland has a steady stream of people searching for a fast, private way to sell a house, and a crowded field of investors, house buying companies and small local operators answering that search. The demand is spread across the metro rather than concentrated downtown, and it follows the housing stock: older bungalows in the close in east side, newer builds further out, and a steady turnover of rentals and inherited homes. Paid search in this trade is competitive because a single lead is worth a lot, so the organic and AI search results are where a smaller operator can hold ground without outbidding anyone. The searches are practical and local, people typing in a neighbourhood name plus a phrase about selling, which is exactly the kind of query a well built set of pages can answer.
