Exhibit A
Real Estate Investors work in Rockford
Rockford is a city of roughly 148,000 people on the Rock River in Winnebago County, and the investor work here runs through older housing stock, estate sales and tired rental portfolios rather than new construction. Searches for selling a house fast, cash for houses and we buy houses carry real volume in this market because the housing is old and a lot of it needs work. The firms competing for those searches are mostly small owner operators and a handful of local house buying companies, with national cash buyer franchises also bidding on the same terms. Paid search on the main phrases is contested enough that the sponsored slots fill up, which tells you people are actively looking. The demand is there every week of the year, and the investor who owns the pages for the neighbourhood terms is the one the seller calls.
