Exhibit A
Real Estate Investors work in Salt Lake City
Salt Lake City has a steady stream of people searching for a way to sell a house without a listing. The searches come from owners in the older neighborhoods near downtown, from landlords in the apartment districts, and from people relocating along the Wasatch Front. The demand is spread across a long tail of phrases: sell my house fast, cash offer, sell a house with tenants, sell an inherited house. Paid search on those phrases carries real cost per click, which tells you the demand is worth money to somebody. The firms competing for it are a mix of local owner operators and regional brands, and the local operators win when their pages answer the specific questions Salt Lake City sellers ask. That is the demand available to you, and it is enough to build a publishing plan around.
