Exhibit A
Real Estate Investors work in Sterling Heights
Sterling Heights is a city of roughly 130,000 people in Macomb County, and its housing stock is dominated by the ranch and split level homes built through the 1960s and 1970s. That stock is now at the age where roofs, furnaces and driveways come due, and the owners who face those bills are the ones searching for a cash buyer. The searches are local and specific: people type the city, the subdivision or the nearest main road, not the trade in the abstract. The paid search around these terms is contested by regional home buying companies that run ads across metro Detroit, while the organic results are a mix of national listing sites and a smaller number of local operators. That leaves room for a local investor with pages that speak to Sterling Heights addresses. HaloSEO researches the keywords, writes the posts, publishes them, links them up and builds the backlinks, so the demand that exists here has a page to land on.
