Exhibit A
Real Estate Investors work in Waco
Waco is a mid sized Texas city with a steady flow of people searching for a way to sell a house without listing it. The searches come from owners of older homes near the river, from landlords with a property that needs more work than they want to take on, and from people moving in or out of the area for work at the hospitals, the university and the plants along the interstate. The trade here is a mix of small owner operators working a few houses a month and a handful of regional outfits that cover Waco from Austin or Dallas. Paid search on the obvious phrases carries a real cost per click, which tells you the demand is there and that the people bidding on it treat Waco as a market worth paying for. The searches themselves are local and specific: a street name, a school district, a part of town. That is the demand available, and it is the kind that a steady run of published pages can collect.
