Exhibit A
Real Estate Investors work in Winston Salem
Winston Salem has a steady base of real estate investors working the older housing stock in and around the center of the city, and the searches that come with it are spread across a long tail of specific phrases rather than one big head term. Buyers search by neighbourhood, by property type and by situation, so the demand available sits in many small queries rather than a single crowded one. The firms competing for that demand are mostly owner operators and small local outfits, with a handful of regional brands in the mix. Paid search around these terms is modest and local, which leaves the organic results open to a site that publishes consistently on the right phrases.
