Real Estate
Competitor Tracking for Real Estate
HaloSEO watches which sites rank for your subjects and what pages they have. It turns the gap into planned articles for your real estate business.
The phrases buyers and sellers actually type
People looking for a home do not search the way the trade talks. They type things like houses for sale near the station, how much is my flat worth, or what is a good school near this area. They search by street, by postcode and by the problem in front of them. HaloSEO researches the keywords your subjects attract, including the plain ones, and plans posts around them. The output is the next set of subjects to publish, not a dashboard to read.
A worked example
Say your patch has a cluster of searches about moving to a particular suburb with a good primary school. A competitor has a thin page on it. HaloSEO would plan a post titled something like Moving to [suburb]: schools, commute and what homes cost. The post covers the school catchments, the walk to the station and the kinds of homes on those streets. It links to your listings in that area and to your valuation page. You review it, and it publishes.
What local intent means here
In real estate, local intent is most of the intent. A buyer searching for a three bed semi is really searching for a three bed semi in a place they can name. Sellers search by their own street when they want a valuation. So the subjects that matter are tied to places: suburbs, postcodes, school catchments, commute lines. HaloSEO tracks which sites rank for those place based subjects and what pages they have, then turns the gap into planned articles for your area.
Who this is not right for
This is not right for you if you want a reporting tool. HaloSEO does not produce a dashboard to read. It is not right if you want to approve every word before it goes live, or if you sell nationally with no local subjects to cover. It is also not right if you expect a guaranteed position on Google. We do not control search engines and we do not promise a ranking, a traffic number or a date.
Related
the trade
the feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines