The ground
Real Estate work in Columbia SC
Columbia SC is a mid sized capital city with a steady stream of buyers moving in for state government, the university and the hospitals, and a steady stream of sellers in the older neighbourhoods around the centre. Real estate searches here run through the national portals first, so the demand that reaches a firm's own site is the long tail: a street name, a school zone, a price band, a question about a particular kind of house. That long tail is where a local firm can hold ground, because the portals write for the whole country and not for Shandon or Forest Acres. Paid search in this market is carried mostly by the portals and by the large franchises, which leaves the organic results for the owner operators and the small teams who publish about their own patch.
