The ground
Real Estate work in Houston
Houston is a large, spread out property market with a steady flow of searches for homes, rentals, land and commercial space. The demand is spread across many small brokerages and owner operators rather than held by a handful of names, and franchise offices sit alongside independent firms in most parts of the metro. Paid search in this trade in Houston carries real cost because agents and teams bid on the same buyer and seller terms, which tells you people are actively searching rather than browsing. The searches themselves are specific: a street name, a subdivision, a school zone, a price band. That is the demand available in Houston, and it is wide enough that a firm covering a few districts well can meet a lot of it.
