The ground
Real Estate work in Memphis
Memphis real estate searches come from people moving between very different parts of the metro. Buyers search by neighbourhood and by price band, and sellers search by address and by what their house is worth. The firms competing for those searches range from large brokerages with national brand recognition to small owner operated offices working a handful of zip codes. Paid search in this market is active, with brokerages bidding on terms tied to relocation, first time buying and investment property near the river and the medical district. The demand available is steady because Memphis keeps drawing people in from outside the metro for work, for school and for the lower cost of housing compared with larger cities. Searches also come from investors looking at rental property in older neighbourhoods, which is a distinct set of terms from the owner occupier searches.
