The ground
Real Estate work in New York
Real estate is one of the most heavily searched service categories in New York. The city holds a dense field of brokerages, from the large Manhattan firms with hundreds of agents to small offices working a single neighbourhood, and the boroughs outside Manhattan add their own local operators. Paid search in the category is expensive because a single transaction is worth a great deal, so firms bid hard on buyer and seller terms. Franchise brands have a strong presence, and owner operators compete alongside them by owning the searches for their own streets and buildings. The demand available is large and spread across sales, rentals and commercial space, and it is searched by neighbourhood name more than by borough.
