The ground
Real Estate work in Pasadena
Pasadena has a steady base of real estate demand. The city holds a large stock of early twentieth century houses, bungalows and Craftsman homes, plus condos and townhomes closer to Old Pasadena and the Playhouse District, and that mix keeps searches moving all year. The trade here is a long tail of independent brokerages and small teams alongside the national franchises, and the franchises carry most of the paid search spend on the broad terms. The searches that convert are narrower: a street name, a school attendance area, a price band, a type of house. Those are the searches a smaller office can hold with pages that answer them directly.
