The brief
Recruiters work in Concord
Concord is a mid sized New Hampshire city and the state capital, so the recruiting work here runs through state government, the hospital and insurance employers, the schools and the small manufacturers and trades around the city. Firms competing for that work are mostly owner operators and small agencies rather than national franchises, and many of them cover the wider capital region from a single office. Search demand for recruiting services in Concord is steady rather than huge, and it splits between employers looking for help filling a role and candidates looking for work. That means the searches are specific: a job title plus Concord, an industry plus New Hampshire, a town name plus staffing. Those are the searches worth owning, and they are the ones a publishing platform can build pages around month after month.
