The brief
Recruiters work in Houston
Houston carries a large recruiting trade. Agency firms, boutique search shops and independent owner operators all work the same metro, and the competition for attention is spread across the energy corridor, the medical center and the industrial belt along the ship channel. Paid search in this trade is expensive because a single placement is worth a lot, so firms bid hard on terms like Houston staffing agency and Houston executive search. Much of the market is owner operators and small partnerships rather than national franchises, which means most of the search demand is contested by businesses with one or two people doing their own marketing. That is the demand available in Houston: steady, local and spread across many small firms.
