First course
Restaurants work in Berkeley
Berkeley is a dense restaurant city. The campus, the Gourmet Ghetto, the Fourth Street strip and the downtown blocks put a lot of kitchens within a short walk of each other, and that means a lot of businesses competing for the same local searches. The trade here is mostly owner operators and small groups rather than national franchises, so the search demand is spread across many independent names. People search for a cuisine, a neighbourhood, a dish, a time of day. Paid search in this category is expensive because a click from someone deciding where to eat is worth a lot to the kitchen that wins it. The demand is there every week of the year, and it moves around the city with the campus calendar and the weather.
