First course
Restaurants work in Memphis
Memphis diners search for restaurants all year, and the searches split by occasion. People look for a place near a specific street, a place open late after a show, a place that takes a party of twelve, a place that does takeout on a weeknight. The operators competing for those searches are mostly independent owner operators, with franchise groups holding the chains and the fast casual corners. Paid search in this trade is worth real money because a click is close to a booking, so the paid slots above the map are crowded and the organic results underneath carry the rest of the demand. The demand is there every week of the year. What changes is which searches run hot, and that is where a steady publishing habit earns its keep.
