First course
Restaurants work in New York
New York is a restaurant city, and the searches follow the eating. People look for a place near the office at lunch, a table for a birthday in the West Village, a late bowl of noodles in Sunset Park, a brunch that takes reservations on a Sunday. The demand is spread across five boroughs and thousands of kitchens, from single room owner operator spots to groups running several rooms under one name. Franchises and multi site operators compete for the same searches as the family place on the corner, and the paid search market around restaurant terms in this city is one of the most contested in the country. That is the demand available: a constant, dense stream of people deciding where to eat tonight, this weekend, and for the holiday party in December.
