First course
Restaurants work in San Francisco
San Francisco diners search by neighbourhood and by dish. People look for a place near the office in the Financial District at lunch, a table in the Mission on a Friday night, dim sum in the Richmond on a Sunday morning. The city has thousands of food businesses competing for those searches, from single room owner operators to small local groups with a handful of sites. Paid search in this market is expensive because the clicks convert, so the free organic result matters more here than in most trades. The demand is steady and it is local, which means the searches that matter are the ones with a district or a dish attached.
