First course
Restaurants work in St Louis
St Louis diners search by neighbourhood and by dish. People in Soulard look for a patio before a Cardinals game, people in the Central West End look for brunch, and people in Clayton look for a table that takes a group after work. The searches are local and they are specific, which means a page about your room, your menu and your street does more than a page about restaurants in general. Chains and franchise groups hold a lot of the paid space around the big shopping and stadium districts, while owner operators pick up the searches that name a neighbourhood, a cuisine or an occasion. That is the demand available: steady, local and tied to where people already are.
