The brief
SaaS work in Berkeley
Berkeley is a small city with a dense layer of software companies, research spin outs and independent studios, and the searches for SaaS work here come from a mix of those firms and the people who buy from them. The city sits next to Oakland and Emeryville, so a lot of the demand that looks local is really East Bay wide, and the paid search on the obvious terms is contested by companies with budgets set outside the city. What is available is steady rather than huge: a compact set of buyers who search in specific terms, and a long tail of niche software questions that nobody local has written a good page for. That long tail is where a publishing platform earns its keep.
