The brief
SaaS work in Charlotte
Charlotte has a large and growing technology and business services sector, and software companies here compete for attention from banks, healthcare groups, logistics firms and the many small businesses that support them. Search demand for SaaS in Charlotte splits between people looking for software by category and people looking for software built for their industry, and the second kind of search is where a well written page earns its place. Paid search in this market carries real cost per click for the competitive software categories, which is why organic pages that answer a specific question keep working long after a campaign budget is spent. The firms searching are a mix of owner operators buying their first tool and larger teams replacing something that no longer fits.
