The brief
SaaS work in Clovis
Clovis is a city of around a hundred thousand people next to Fresno, and the software businesses that sell into it are mostly small teams serving local employers: clinics, farms, logistics firms, contractors and the businesses that support them. The search demand for SaaS in Clovis is thin at the city level and wider at the metro level, so the searches that matter tend to be the ones people type with Clovis or Fresno in them, plus the problem they are trying to solve. Paid search on those terms is modest and spread across a small number of bidders, which tells you the demand is there and that few firms are working it hard. The businesses taking that demand are owner operators and small sales teams rather than franchises, and they win it by being findable when somebody nearby searches for the thing they do.
