The brief
SaaS work in Fort Collins
Fort Collins has a steady base of software companies, from small product teams working out of Old Town to larger engineering offices along the Harmony corridor and out toward the Colorado State University research park. The search demand around SaaS here is modest and specific. People search for the category, the integration, the use case and the city, and the paid search on those terms is cheap enough that a handful of firms bid on the obvious ones. Most of the organic results are held by owner led companies and small product teams rather than franchises, because software is not a franchise trade. That leaves room for a company that publishes consistently to take the long tail of questions buyers type before they ever fill in a demo form.
