The brief
SaaS work in Gilbert
Gilbert is a town of owner run businesses, and the software buying that comes out of it follows that shape. The searches are made by the person who signs the cheque, often from a phone, often after hours. Gilbert has a large base of small professional service firms, clinics, trades contractors and shops along the main corridors, and each of those is a possible buyer of scheduling, billing, payroll and customer tracking tools. The searches are specific and local: people type the town name alongside the job they want the software to do. That is the demand available, and it is steady rather than spiky because the businesses behind it are established and keep trading through the year.
