The brief
SaaS work in Peoria
Peoria is a mid sized Illinois river city with a business base built on manufacturing, healthcare and agriculture services, and the software demand that follows from it. The SaaS searches that come out of Peoria are mostly small volume and specific: scheduling tools for a clinic, inventory software for a parts supplier, field service apps for contractors working across the river. Paid search on those terms is cheap enough that a handful of regional resellers and national vendors bid on the broad ones, while the narrow ones sit open. The firms taking that demand are mostly owner operators and small teams, not franchises. That leaves a lot of specific searches with few pages written for them.
