The brief
SaaS work in West Valley City
West Valley City sits in the middle of the Salt Lake Valley tech corridor, close to Salt Lake City, Sandy and the Point of the Mountain, so software companies here draw buyers from across the valley rather than from one postcode. The SaaS firms based in and around the city tend to be small teams selling to other businesses, which means the searches that matter are specific: a tool for a job, a comparison, a question about a workflow. Paid search in the valley is competitive for the broad software terms, and the firms bidding hardest are usually the larger vendors with national budgets. That leaves the long, plain questions about a particular job open for a company that publishes answers to them. The demand is there across the valley, and it is searched in the words buyers use, not the words vendors prefer.
