The brief
SaaS work in Wichita
Wichita is a mid sized metro with a spread out business base. Software demand here comes from aviation suppliers, healthcare offices, agriculture businesses and the many small firms that serve them. Search volume for SaaS terms in Wichita is modest compared with a coastal city, so the number of firms competing for each keyword is smaller and the paid search bids are lower. Local demand is mostly served by owner operators and small software teams rather than national franchises. That leaves room for a focused publishing effort to cover the terms buyers in this city actually type.
