The job
Solar Installers work in Garland
Garland is a city of around a quarter of a million people in Dallas County, and the solar work here follows the housing. Much of the city was built out in the decades after the Second World War, so there is a large stock of older single family homes with roofs that owners are now pairing with panels. The searches come from those neighbourhoods, and they are typed by homeowners rather than by procurement teams. The firms competing for them range from small owner operators working out of a truck to regional installers who cover the whole metroplex. Paid search in this trade is expensive because a single job is worth a lot, so the paid listings at the top of the results are crowded and the cost per click reflects that. That is the demand sitting in front of you: steady local search volume from people who own their homes and have already decided to look into solar.
