The call out
Storage Facilities work in Bakersfield
Bakersfield has a steady base of self storage demand because the city keeps absorbing households from the oil fields, the farms and the bases, and because a lot of the housing stock is older and short on garage and closet space. The trade here is a mix of national franchise brands on the main arterials and owner operators with one or two sites on the side streets, and the owner operators are the ones who most often have a thin web presence. Paid search on storage terms in Bakersfield is contested enough that the franchise brands bid on the obvious phrases, which leaves the longer, more specific searches open. Those specific searches, tied to a neighbourhood, a unit size or a move, are where an independent facility can hold ground without outbidding anyone.
