The call out
Storage Facilities work in St Louis
St Louis has a steady base of self storage demand because the city and its inner suburbs hold a lot of older housing stock, much of it rented, and people move in and out of it often. The trade around St Louis runs on a mix of national franchise brands and independent owner operators, and the independents compete on being the closest and the easiest to deal with. Paid search in this trade is expensive because a single unit rental is worth a lot over a year, so the brands bid hard on the obvious terms. That leaves the specific searches, the ones tied to a street, a suburb or a reason for storing, as the ground where a single site can be found without outbidding anybody.