Surveyors
SEO Images for Surveyors
Images on a surveyor's site are usually an afterthought. HaloSEO treats them as part of the page, because the file name, the size and the alt text all affect how the page is read.
The phrases your customers search
Surveyors tend to write for other surveyors. The people who hire you often do not know the trade words. They search for things like boundary dispute help, house survey before buying, or why is my neighbour's fence on my land. HaloSEO researches those phrases and writes posts around them, so the page matches the words a customer types rather than the words on a professional body's website.
A worked example
Say a surveyor in Leeds wants to reach people buying older homes. HaloSEO might publish a post on what a building survey finds in a Victorian terrace. The post would include a photo of a cracked lintel above a bay window. The alt text would describe the crack and the lintel as they appear in the picture, not repeat the keyword. The file would be named after the post and compressed so the page loads quickly.
What local intent means for surveyors
Most survey work is booked by distance. A customer wants someone who can reach the property, and they often search with a town or a county in the query. That means the pages need to name the places you actually cover, and the images need to look like the housing stock in those places. A photo of a stone cottage says more to a buyer in the Dales than a stock image of a clipboard.
Who this is not right for
This is not right for a surveyor who wants to write every post by hand and keep full control of the wording. It is not right for a firm with no website, or one that cannot connect a site to a publishing tool. It is also not right if you need a guaranteed position on Google. HaloSEO does not promise a ranking, a traffic number or a date, because we do not control search engines.
Related
the trade
the feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines