Exhibit A
Tax Preparers work in Akron
Akron searches for tax preparation cluster around the filing season and around the payroll and bookkeeping questions small businesses carry all year. The city has a deep bench of preparers: national chains with storefronts on the retail corridors, franchise offices in the suburbs, and a long tail of owner operators working out of home offices and storefronts in the older neighbourhoods. Paid search in this trade is concentrated in the weeks before the filing deadline, when the chains bid hard on the obvious terms, which leaves the longer, more specific searches open to firms that publish for them. The demand is steady and local, and it rewards the practice whose pages answer the question the searcher actually typed.
