Exhibit A
Tax Preparers work in Carlsbad
Carlsbad sits in north San Diego County, and the tax preparation trade here runs on a mix of national storefront chains along the main corridors and small owner run offices that serve a neighbourhood year after year. The demand is steady rather than huge. People search for a preparer by the name of the place they live, by the kind of return they file, and by the language they want to be served in. Much of the paid search in this trade is bought by the franchise brands, which leaves the organic results and the AI answers as the ground where an independent office can be found. The searches are worth having because a tax client tends to come back each year and often brings family and coworkers with them.
