Exhibit A
Tax Preparers work in Carrollton
Carrollton sits in the Dallas Fort Worth metro with a mix of national tax chains, franchise offices and independent preparers working out of small offices and storefronts along the main corridors. The demand is steady and it clusters hard around filing season, when searches for preparers, filing help and refund questions rise across the city and the surrounding suburbs. Paid search in this trade is competitive in the metro, with chains bidding on broad filing terms, which leaves the local and question led searches as the ground where an independent Carrollton preparer can be found. Owner operators and small firms make up much of the local market, and they compete on being the nearby, known name rather than on ad budget.
