Exhibit A
Tax Preparers work in Charlotte
Charlotte has a deep bench of tax preparation firms. National chains sit on the main roads and in the shopping centres, and a long tail of owner operators and small storefront offices works the neighbourhoods around them. The demand is steady and it clusters hard in the first four months of the year, when filers in Mecklenburg County start looking for someone to prepare a return, sort out a small business filing or handle a notice from the IRS. Paid search in this trade in Charlotte is competitive through filing season, which tells you the searches carry real intent. The demand available is large and it is local, which is why the pages that name the neighbourhoods and the situations people actually search for are the ones that earn the visit.
