Exhibit A
Tax Preparers work in Des Moines
Des Moines has a steady base of tax preparation work: national chains with storefronts around the metro, regional firms, accounting offices that add tax work in season, and independent preparers who run their own books. The searches split between people looking for a preparer near a specific suburb and people looking for help with a particular situation, a new business, a farm return, a move into Iowa. Paid search in this trade concentrates hard in the weeks before the filing deadline, which is where the chains put their budget. The independent and owner operator side of the market is where organic search does the most work, because those firms pick up clients from the neighbourhoods and small towns they actually serve.
