Exhibit A
Tax Preparers work in Elgin
Elgin sits in Kane County, west of Chicago along the Fox River, and the tax preparation demand here follows the shape of the city itself. Downtown Elgin and the older neighbourhoods around it hold a mix of long established households and small businesses that file every year, and the newer development on the west side brings in households that moved out from the city and need a preparer they can reach without a long drive. The searches are seasonal and local: people look for a preparer near them, for help with a return that has become complicated, and for someone who knows the Illinois rules. The firms competing for those searches range from national franchise offices to owner operators working out of a single office, and the paid search around filing season is active because the intent is immediate. That is the demand available in Elgin, and the firms that publish useful pages ahead of the season are the ones in front of it.
