Exhibit A
Tax Preparers work in Elk Grove
Elk Grove is a large city in Sacramento County with a lot of households filing returns each year, and the tax preparation trade here runs from national chains on the main retail corridors to small owner operated offices and envelope shops in the older parts of town. The searches people make are local and seasonal: they look for a preparer near their neighbourhood, they compare a few names, and they often search in the weeks before a filing deadline. Paid search in this trade is concentrated on the brand names and on the generic filing terms, which leaves the neighbourhood and situation searches to the firms that publish pages for them. The demand is there every filing season, and the firms that own the local pages are the ones that collect it.
