Exhibit A
Tax Preparers work in Grand Prairie
Grand Prairie sits between Dallas and Fort Worth, and the tax preparation demand here follows the same calendar as the rest of the Metroplex, with a heavy run from late January through the April filing deadline. The city has a mix of national tax chains on the main retail corridors and a large number of independent preparers and enrolled agents working out of small offices and storefronts, so the searches split between brand name lookups and people hunting for a local preparer they can walk into. Paid search around filing season is competitive because the chains bid hard on the filing keywords, which leaves the neighbourhood and Spanish language searches as the ground where a local firm can be found. The demand is steady and it is concentrated in a short window, which is why the pages need to be live before the season starts.
