Exhibit A
Tax Preparers work in Hartford
Hartford has a steady base of tax preparation work because the city and the surrounding towns hold a mix of owner operated storefront preparers, small accounting shops that add returns to their bookkeeping work, and national franchise offices on the main commercial roads. The searches come from people filing individual returns, from self employed residents in the neighbourhoods around the city centre, and from small business owners who need quarterly and annual filing help. Paid search in this trade in Hartford is seasonal and concentrated, with the heaviest bidding in the weeks before the federal filing deadline, which tells you the demand is real and that the people searching are ready to act. The firms taking that demand are mostly local owner operators competing on being findable and trusted in the neighbourhoods they serve.
