Exhibit A
Tax Preparers work in Henderson
Henderson is a city of well over three hundred thousand people, and the tax preparation trade here is a mix of national franchise branches, seasonal storefront offices and small owner operators working out of home offices and shared suites. The searches come from year round residents filing individual returns, from small business owners along the Water Street and Lake Mead Parkway corridors, and from retirees with investment income. Paid search in this trade is concentrated in the weeks before the filing deadline, when franchise brands bid hard on the obvious terms. The steady demand sits in the specific searches: a filer looking for help with a rental property, a new business, or a return that got complicated. Those searches are where a local firm can be found without outbidding a national brand.
